Apparel Partner – ID Athletic

Apparel Partner – ID Athletic

Softball ACT is pleased to announce that Australian sporting brand, ID Athletic, has been selected as the official apparel partner of Softball ACT.


Glenn Buxton, Managing Director of ID Athletic, was thrilled with the partnership.

“We are excited to partner Softball ACT and look forward to sharing their growth and being a part of their success both on and off the field. They have developed a great range of clothing and apparel and we are looking forward to continuing to develop this range with them.”


Ben Kirk, Chief Executive Officer of Softball ACT said that this deal provides positive movement in two key areas of improvement for the State, namely bringing the price point for uniforms and general apparel down for the members, whilst also providing a wider range of apparel than has been available in the past.

“ID Athletic has been selected through a comprehensive tender process for the period 2018-2020 as our Official Apparel Partner, offering our members a high quality and expansive range of clothing for both their on-field and off-field requirements. A key component of our decision was the fact that this wasn’t simply based on commercial measures, but also on IDA’s commitment to growing the sport of Softball in the ACT. This affiliation between Softball ACT and IDA is proof of our commitment to delivering the best outcomes for our members, and provides improvements in efficiencies within Softball ACT regarding ordering, delivery and design. ”


IDA will supply all on and off-field apparel for Softball ACT for the next 3 years.